Building a Payments Optimization Roadmap Amid a Chaotic Payments Landscape

Merchants today face a fast-moving payments landscape. From shifting consumer behavior, led by Gen Z’s digital-first preferences, to structural industry changes like the Capital One / Discover merger, new orchestration and wallet options, issuer data-sharing opportunities, and the growing relevance of stablecoins and agentic commerce, staying ahead can feel like aiming at a moving target. In this presentation, we’ll hear directly from the Sr. Director of Growth and Marketing, who is building a payments optimization roadmap in the face of this uncertainty. Together, we’ll unpack how merchants can: Anticipate and respond to new consumer payment preferences without adding friction. Understand and prepare for industry-level changes, including network consolidation and wallet adoption. Evaluate which innovations (orchestration, issuer data sharing, stablecoins, agentic protocols) are worth prioritizing today, and which belong in “watch and learn” mode. Build internal processes to test, learn, and adapt, so payments optimization becomes a durable capability, not a one-off project. The discussion will blend real-world merchant experience with a strategic framework for navigating a fast-moving payments environment, offering attendees both practical and structured guidance for navigating payments change while maximizing revenue and controlling cost.

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