Cracking Conversion Rates in LATAM: The Payments Performance Playbook

Achieving high authorization rates in LATAM isn’t a matter of luck; it’s a matter of localized infrastructure. In this session, industry veterans will share the "playbook" for optimizing payments performance in the region, as experts from Adobe and Microsoft reveal how they’ve cracked the winning payments strategy. Moderated by PPRO, the panel will explore how to move beyond basic acceptance to achieve peak performance. We will analyze the common pitfalls of payment declines and discuss which optimization tactics are delivering real-world ROI today. Key takeaways: Transition from generic cross-border processing to localized infrastructure and Merchant of Record models to reduce false declines and boost authorization rates. Accelerate regional growth by deploying smart routing and tokenization to bypass issuer friction and convert previously lost transactions into successful revenue. Implement a redundancy framework that reduces operational complexity while maintaining seamless transaction continuity.

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