From Claims to Clarity: A First-Party Fraud Playbook

First-party fraud has evolved from an occasional nuisance into a multi-billion-dollar challenge that is redefining merchant risk strategies. As disputes, chargebacks, and refund claims accelerate, fraud teams face a difficult balancing act: distinguishing between genuine mistakes and deliberate abuse without adding friction for trusted customers. This session will cut through the complexity with a practical playbook for addressing first-party fraud at scale. Drawing on cross-industry data and real-world practices, we’ll explore how behavioral signals like dispute history, ACH returns, and check deposit velocity—combined with identity attributes such as email, phone, and address—can reveal abuse patterns that traditional methods miss. Attendees will walk away with actionable strategies to protect revenue, reduce operational burden, and preserve seamless experiences for good customers.

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