From Screens to Stores: Unified Commerce, Impacts & Opportunities

This session explores DTC Retail and Digital payment behaviors in unified commerce. We will consider store openings, ECOM behaviour, regional differences and address challenges like declines, refunds, and cross-channel complexity. We will also talk about identifying opportunities for consistent checkout, data consolidation, and seamless returns. Attendees will learn to use payments for growth, improve customer experience and optimize product mix. Key Takeaways: Channel Synergy: Store openings and e-commerce must reinforce each other through unified commerce strategies. Frictionless Payments: Local payment methods are redefining checkout speed, ATVs, and customer satisfaction. Operational Resilience: Streamlined handling of declines, refunds, and crosschannel flows reduces friction. Strategic Advantage: Consistent experiences, consolidated data integration, and seamless payments drive loyalty and growth.

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