Predicting and Preventing Churn with Payments Data

If a subscription payment fails without warning, does that automatically mean a valuable customer has churned? Or can you recover that subscriber with the right nudge? In this data-driven session, Mirte Kraaijkamp (Product Manager at Pagos), David Newell (Senior Director of Growth and Ecommerce at LastPass), and Rob Logan (AVP, Revenue Optimization at Ultra Mobile) will discuss how predictive analytics is reshaping churn strategy for subscription businesses. You’ll learn how BIN data, usage patterns, billing behaviors, and payment signals can be combined to flag at-risk customers before they hit the cancel button, and how to build internal infrastructure that responds in real time. We’ll walk through practical use cases and frameworks for identifying early churn risk, designing scalable retention interventions, and aligning teams around shared data signals.

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