Safely Scaling Subscriptions in the Age of Agentic Commerce: A Merchant’s Guide

As agentic AI begins to power subscription commerce, merchants face a new frontier: enabling agents to drive discovery and purchases while navigating heightened fraud and operational risks. Emerging agent-to-agent payment frameworks promise seamless transaction flows—but they also widen the attack surface, particularly in recurring and trial-based models. With multiple standards and offerings evolving in parallel, the challenge is balancing innovation with security and control. This session will explore how merchants can: Approach agentic commerce from a merchant-first perspective, with attention to recurring and subscription models. Enable agent-driven subscription flows at the right level of abstraction - balancing ease of adoption with visibility and control. Preserve trust, compliance, and transparency across agent-initiated transactions. Design secure, user-centric interactions that give consumers confidence to engage with agents of their choice. Attendees will leave with a strategic view of how to safely enable agentic commerce, plus actionable guidance to safeguard revenue, protect customer trust, and remain adaptable as protocols and standards mature

Some content is hidden, to be able to see it login here Login