Stopping the Imposters: Strengthening Identity Verification to Combat eCommerce Fraud

In eCommerce today, fraudsters exploit weak identity verification to impersonate customers, create synthetic identities, and hijack accounts. These imposters cost businesses billions in fraud losses, customer churn, and reputational harm. Impersonation risks have evolved quickly with the rise of generative AI. This session explores the evolving tactics fraudsters use, the gaps in current identity verification, and the modern techniques fraud prevention professionals can deploy to fight back.

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