Tackling First-Party Fraud Without Harming Your Customer Experience

For global merchants, every customer interaction is an opportunity to build trust – or potentially damage hard-earned loyalty. As first-party fraud continues to rise, it's critical for merchants to find the right balance between preventing first-party fraud and delivering a best-in-class customer experience. In this session, industry experts will share strategies and real-world examples of how to protect your business from first-party fraud without disrupting the experience for your trusted customers. We'll examine what a modern defense system looks like – from leveraging tools like 3DS to dispute management strategies—and how AI can help merchants strike this perfect balance.

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