Tips and Tricks to Improve Your Approval Rates - Insights from a Dating Merchant Who Boosted Approvals by 20%

Approval rates are a crucial driver of payment success and even small gains can significantly increase revenue and earnings. As a dating merchant with a high-risk MCC, we initially struggled with low approval rates - but achieved a 20% increase by implementing and testing a range of targeted measures. In this session, we'll share the strategies that worked for us: Network tokens, account updater, multi-acquiring and failover setup, payment-method nudging, fraud-prevention solutions, adjusted 3ds usage - you name it, we tried it. We’ll discuss the impact of each tactic and show how the combined approach delivered a substantial increase in approvals.

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