VAMP Is Live: Now What?

Visa’s VAMP program has moved from headlines to reality—so what’s really happening on the ground? In this panel, industry insiders and merchant leaders reveal the first wave of data and real-world stories from the front lines of VAMP implementation. Go beyond the hype and discover how compliance, risk management, and day-to-day operations are being reshaped. With fresh benchmarks, candid lessons learned, and practical strategies, this session delivers the insights you won’t find anywhere else. Whether you’re a merchant, acquirer, or just tracking the next big shift in payments, get the inside scoop on what VAMP means for your business—and what’s coming next. Key Takeaways: Analyze the operational and compliance impacts of Visa’s VAMP program on merchants and acquirers. Identify practical strategies and best practices for adapting to VAMP requirements. Evaluate data-driven outcomes and lessons learned from the initial months of VAMP implementation. This session counts towards the Payment Updates and Global Regulatory Changes recertification category for CPFPPs.

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