InMyBag Uses Machine Learning to Protect Mobile Professionals with Featurespace Partnership


March 09, 2017

InMyBag, a new recovery service for mobile professionals that protects mobile devices from loss, theft and damage, has formed a long-term partnership with Featurespace, the leading Adaptive Behavioural Analytics fraud prevention company, to support the service to InMyBag members.

Featurespace's real-time, machine learning ARIC platform detects anomalies in individual behaviour for fraud and risk management. The ARIC platform will be integrated into InMyBag's system to identify and block online fraud at both the point of application and claim -- all in real time.

InMyBag provides its members with same-day replacement for devices such as laptops and phones, as well as enterprise-grade data recovery.

Iain Harper, InMyBag CEO, commented: "We don't really see ourselves as an insurance company. We're a members' service for mobile professionals that protects the things that matter to them most -- their mobile devices."

We're starting from the position of trusting our members, which is radically different to the adversarial approach most insurers take. In order to protect our members, we need to be able to identify and exclude the bad apples and that's why we've chosen Featurespace."

Martina King, Featurespace CEO, commented: "This long-term agreement with InMyBag is a great example of how the ARIC platform is enabling innovative growth businesses to protect their customers while maximizing revenue."

About Featurespace

Featurespace™ is the world-leader in Adaptive Behavioural Analytics and creator of the ARIC™ platform, a machine learning software system developed out of the University of Cambridge.

Headquartered in Cambridge, UK, Featurespace has deployed ARIC to organisations that have services or products deployed in over 180 countries. Customers include Betfair, Vocalink/Zapp, Camelot, William Hill, and TSYS, the largest third-party processor of Visa® and Mastercard® credit cards in the U.S.

The ARIC™ platform -- a real-time, machine learning software system -- monitors individual behaviours to catch new fraud attacks as they happen. The increased accuracy of understanding customer behaviour simultaneously reduces the number of genuine customers whose purchases and transactions are incorrectly declined.

For more information about Featurespace, visit

About InMyBag

InMyBag, a company developing smart services for mobile professionals, has announced the launch of its first product: a recovery service that it describes as "the saviour of mobile professionals."

The company recently completed a successful funding round led by Hambro Perks, best known for its investments in high-growth startups like Sipsmith and Laundrapp.

InMyBag's new service combines same-day replacement of devices like laptops and phones with enterprise-grade data backup, through an exclusive partnership with Crashplan, a provider of data recovery to Apple, Uber, Tesla and other large enterprises.

For more information about InMyBag, visit