Fraud & Risk
Eight Actions to Tackle Online Fraud
Card-not-present fraud is growing as fraudsters employ increasingly sophisticated techniques. Merchants can fight this trend by using data to help differentiate legitimate transactions form illegitimate ones, automating decisions where possible, monitoring denied transaction rates, and creating country-specific and payment method-specific approaches. Other approaches include using dynamic authentication such as 3D Secure, establishing positive and negative lists for key attributes and data points, employing the latest technology like device fingerprinting and real-time behavior mapping, and growing a team of experts.