Fraud & Risk

Cinépolis Wins the Oscar for Fighting Mobile Fraud

Marco de la Cruz - Cinépolis; Andrew Naumann - Cybersource

Presentation

Mobile retail is growing rapidly, with nearly 90% of smartphone and tablet owners using a mobile device for shopping activities, and over half of North American companies offering mobile optimized websites, mobile apps, or both. Mobile commerce brings a specific set of risk factors which merchants should use as part of their fraud prevention strategies. Device preferences are also discussed, and Cinépolis shares details on mobile fraud trends, differences in customer behavior by channel, and the importance of relying on customer behavior using mobile devices versus more traditional measures.

Cinepolis Wins the Oscar for Fighting Mobile Fraud

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