Fraud & Risk

Deploying and Sustaining a Cohesive Multi-Channel Fraud Prevention Team

Erika Gallo - ReD; Brad Crall - Macy's

Presentation

Multi-channel retailing, also known as omni-channel retailing, offers customers a great experience, but can be challenging for businesses to manage. Multi-channel also presents unique challenges for fraud prevention -- these challenges are discussed, including the specific challenges by channel and how data gathering and analysis play roles in achieving success.

Deploying and Sustaining a Cohesive Multi-Channel Fraud Prevention Team

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