Fraud & Risk

The ABCs of Online Customer Authentication

Tom Donlea - WhitePages PRO; Michelle Brisby - Sephora; Jamie Simmons - Capital One

Presentation

Beyond an introduction to using customer authentication as part of manual review processes, this presentation includes a look at key industry trends around authentication. A case study from Sephora is included, highlighting the use of reverse phone number lookups, email verification, and social media searches as part of fraud processes. A brief look at emergent fraud trends concludes the review.

The ABCs of Online Customer Authentication

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