Payments

Making Payments a Revenue Generator Instead of a Cost Center

Bharathi Ramavarjula - Facebook; Joshua Karoly - Netflix

Presentation

By making even seemingly minor changes to the payment pages in the checkout pipeline, merchants can see increased conversion and other key metrics. The critical piece is measuring the impact, using data to assess the effectiveness (or not) of each change. Beyond the checkout pages, card retries, account updaters, and other ideas are discussed.

Making Payments a Revenue Generator Instead of a Cost Center

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