Payments

The Online Shopping Journey - Increase Your Cart Conversion by Understanding What Customers Really Want to See When Shopping

Kevin Dallas - Worldpay

Presentation

Worldpay reviewed the checkout and payment process for travel and retail sites in 14 countries, asking 250 travelers and 250 shoppers in each country about their experiences. Their surveys showed that by optimizing each part of the purchase experience, customers have more confidence completing transactions, increasing conversion for merchants.

The Online Shopping Journey - Increase Your Cart Conversion by Understanding What Customers Really Want to See When Shopping

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