Payments

Extend Customer Lifetime Value with Intelligent Payments Data

Sunil Dixit - Vantiv

Presentation

With the rise of recurring payments, it can be challenging for merchants to measure customer lifetime value and the impact approval rates can have on their business. This presentation examines both aspects, and includes recommendations for handling account updater data, such as decline responses. Vantiv concludes with thoughts on issuer data and digital wallets.

Extend Customer Lifetime Value with Intelligent Payments Data


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