Fraud & Risk
Fraud Prevention in Today's Mobile World Requires More than Device IDs
As mobile commerce makes up a greater share of eCommerce volume, it is critical that merchants protect all order channels, including mobile websites and apps. Since mobile fraud behavior is often different than "traditional" desktop fraud, precise recognition plays a vital role in identifying devices and associating them with one another. After reviewing several guidelines for accurately recognizing devices, iovation then discusses how machine learning can distinguish legitimate customers from illegitimate ones, even if a customer or device has never been observed before.