Fraud & Risk
Introducing Customer Authentication (Without Making Customers Hate You)
To help combat the growing rise of fraud attacks like account takeovers, many eCommerce companies are employing layered authentication solutions. While effective, they can also add unnecessary friction to the checkout and purchasing experience. Since more and more eCommerce is now originating from smartphones and tablets, using device associations is a powerful way to identify users -- even anonymous ones. After looking at three keys to good device recognition, the presentation concludes with how pairing device-based and multifactor authentication can account for a range of risk scenarios while preserving a good user experience for legitimate customers.