Fraud & Risk
Friendly Fraud: Seeing the Light
So-called "friendly fraud" is a growing threat to online retailers, especially digital goods merchants. This session explains what friendly fraud is, its impact, and context on how a combination of policies and behavior lead to the current state. Google then shares insights on applying machine learning to combating friendly fraud, followed by a detailed look at how the company views the problem and what Google is doing to try to mitigate it.