Fraud & Risk

"Not so" Friendly Fraud and Ways to Manage

Peter Martin and Sunita Verma - Google


So-called "friendly fraud" -- or first-person fraud, as it is sometimes known -- is a growing threat to online retailers, especially digital goods merchants. This session explains how to classify friendly fraud and includes examples of friendly fraud which impacted Google Play. Google's position and several solutions are outlined in detail, with thoughts on collaboration included to help close out the presentation.

'Not so' Friendly Fraud and Ways to Manage

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