Fraud & Risk

Trust: Beyond the Chargeback

Kevin Lee - Sift Science

Presentation

Data breaches, phishing attacks, account takeovers, and other fraud trends have all contributed to breaches of trust. With such a wide array of choices available to consumers, it only takes a few clicks or taps for users to flee and not return. This presentation looks at how and where trust online can be breached, as well as the impact of the erosion of that trust. A four rule playbook for building trust at scale is included to help companies create an online platform which builds trust through increased detection and engagement.

Trust: Beyond the Chargeback

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