Why You Should Care About Tokenization Today and In the Future
As more and more companies embrace new payment types and new shopping experiences, tokens are playing an integral role by enhancing security and helping enable the next generation of online commerce. This presentation looks at tokenization from both the issuer and merchant perspective. It also includes details on how tokens can be used to secure card data, support "card-on-file" transactions and new omni-channel initiatives, and power marketing efforts such as loyalty programs. The review concludes with security and interoperability considerations, plus an appendix highlighting key security tools and technologies.