Fraud & Risk

Gift Cards: Reaping the Rewards & Managing the Risk

Emilie Grunzweig - Riskified

Presentation

With the global gift card market expanding at rapid rates, thanks largely to the explosive growth in digital gift card sales, online gift card sellers face complicated CNP fraud challenges, contending with everyone from amateur fraudsters to sophisticated fraud rings. This presentation discusses gift card fraud patterns and shares real fraud attempts Riskified has encountered to highlight fraudster MOs and fraud detection methods. Actionable advise is included to help eCommerce merchants learn how gift card fraud is manifested for different products and platforms, as well as tips and strategies for preventing abuse and gathering evidence to dispute chargebacks on gift card orders.

Gift Cards: Reaping the Rewards & Managing the Risk

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