How to Reach All 1.2 Billion Indian Consumers
Internet usage in India, especially the use of smartphones, is growing sharply. Combined with government initiatives such as demonetization, businesses and consumers are rapidly adopting digital payments, which has broad implications for eCommerce companies considering or already doing business in India. This presentation examines the rise of mobile payments, the prevalence of credit cards and debit cards, and India's shift to a more cashless society. The overview concludes with a forecast based on current trends, such as big data and digital identity products enabling "e-KYC" processes.