Fraud & Risk

Taking Advantage of the Mobile Wave

Kevin Lee and Swaroop Sham - Sift Science

Presentation

Mobile commerce continues its dramatic growth, with mCommerce now making up more than half of all eCommerce transactions in a number of markets. This presentation summarizes the current mobile commerce landscape, including user behavior among platforms and shopping app usage, as well as several key signals which may be obtained from mobile devices. Tips are included on how companies can leverage these identifiers and associated data to both reduce fraud and improve the customer experience for legitimate users. An overview of Sift Science's Mobile SDK is also provided, along with an appendix describing several mobile signals and current key mCommerce challenges retailers face.

Note that this presentation is also available as a webinar. To view the webinar, click here.

Taking Advantage of the Mobile Wave

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