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Unveiling the Potential of Direct Carrier Billing
Presentation
Carrier billing enables a consumer to place purchases for goods and services directly on their mobile phone bill, providing an alternative to card-based payments. This presentation depicts a typical purchase process using direct carrier billing, then examines purchase drivers and compares and contrasts carrier billing with premium SMS services. Next, market regulations and monthly purchase limits are reviewed, concluding with an overview of current and projected market trends.

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