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International Expansion -- The Playbook for Successful Market Entry

Sytze Koolen -- NS8; Jack Momose -- Degica

Presentation

To help companies enter highly competitive markets in the Asia Pacific region, NS8 and Degica propose a "playbook" as a means of providing a framework to introduce new products and services. The presentation focuses largely on Japan, then adapts the playbook to cover South Korea, India, and China, with comments on the payment landscape and logistics included. Detailed presenters' notes are available to help provide additional background and context.

International Expansion -- The Playbook for Successful Market Entry

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