Fraud & Risk

Mobile Makes The World Go Round: Moving at the Speed of Mobile Commerce

Kevin Lee -- Sift Science; Rona Ruthen -- Curve

Presentation

With the rise of tablets and especially smartphones in recent years, mobile commerce is far outpacing desktop/laptop eCommerce. This presentation reviews the mobile commerce landscape, then examines the challenges of balancing fraud prevention and customer experience. Next, various signals, attributes, and mobile-specific features are summarized, followed by a look at how companies can leverage data to build trust while scaling to support a growing number of customers.

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Mobile Makes The World Go Round: Moving at the Speed of Mobile Commerce

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