Payments

Conversion Rate Optimization -- Adding Value Using a Simple Framework

Panteha Pedram and Mailie Shortill -- Ingenico ePayments; Lucia Suarez Porta -- Blizzard Entertainment

Presentation

Conversion in payments is more complicated than many realize. From a payments perspective, conversion starts with providing a great checkout experience and offering the right payment methods, but it is also critical to navigate fraud and security as well as having the right authorization and acquiring strategies.

This presentation proposes a simple four-part payment conversion framework to help users understand how to optimize business performance with payments, along with how to communicate this business value in simple terms to others in their business. Practical tips on improving payment conversion are also provided.

Note that this presentation is also available as a webinar. To view the webinar, click here.

Conversion Rate Optimization -- Adding Value Using a Simple Framework

Download Now