Consumer Authentication in eCommerce Annual Survey
The 2014 Consumer Authentication Survey looked at how companies around the world perceive and use consumer authentication (a.k.a. 3D Secure, or 3DS). Nearly two-thirds of merchants globally are enrolled in at least one consumer authentication program, though rates vary by country -- for example, in North America, the rate is ~45%. Over three-fourths of respondents who participate in at least one consumer authentication program use Verified by Visa, MasterCard SecureCode, or both, with larger merchants most likely to support these protocols.