Fraud & Risk
Best Practices for Successfully Communicating a Data Breach
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Businesses hit by data breaches are advised to tightly manage the messaging, both externally and internally, as customers' concerns combined with media scrutiny can adversely impact a merchant's reputation. Edelman reviews preparation best practices, along with potential communication risks, types of incidents, and strategies merchants can use to help their brand recover from a breach.
Slides from this webinar are available here.