Fraud & Risk
Online Customers or Online Criminals? The Role of Behavioral Analytics in Advanced Threat Detection
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Online security and fraud tactics have evolved significantly in recent years. Traditional security measures, though, lack visibility into user behavior, making it difficult to differentiate between customers and criminals on the web. Behavioral analytics and big data can form the foundation for a next-generation fraud solution. In this discussion, learn about key factors in building a layered, risk-based solution; the role of behavioral analytics in anomaly detection; and emerging cyber threats to online merchants.