Fraud & Risk

Forging a Personal Connection: A Guide to Overcoming the Contact Intelligence Conundrum for Marketing and Sales Organizations

Pipl

Whitepaper

Personalization is a key component in ensuring content is relevant to end users, enticing them to purchase a product, subscribe to a service, or otherwise transact with a business. Before personalized experiences can be employed, however, robust data is a prerequisite in powering these offerings and ensuring their efficacy.

This brief paper from Pipl highlights the concept of contact intelligence and explains how augmenting contacts with supplemental information can help better identify strong prospects, improve segmentation, and ultimately increase conversions.

Forging a Personal Connection: A Guide to Overcoming the Contact Intelligence Conundrum for Marketing and Sales Organizations

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