The Rise of AI: Force for Ecommerce Good or Evil? Presented by ClearSale

29 May, 2024
12:00 pm ET (1 hour)


In an era where ecommerce reigns supreme and technological advancements redefine the retail landscape, understanding the role of Artificial Intelligence (AI) is paramount. This webinar will navigate the intricate relationship between AI and ecommerce, exploring its potential as both a transformative force for retailers and a double-edged sword wielded by fraudsters.

There’s no doubt that AI is revolutionizing ecommerce for retailers – from personalized customer experiences to streamlined operations – but this evolution comes with a dark side: the misuse of AI by fraudsters to deceive both consumers and retailers alike. Using real-world examples, we will guide you through the double-edged sword of AI, including the disruptive technology advancements and common pitfalls that retailers face.

AI and machine learning have been in use in the fraud prevention space for decades, but recent advancements have reduced barriers to entry for fraud services and merchants alike. It’s easy to look to AI as the “magic pill” that solves all retail fraud issues. This webinar will uncover the hidden risks of adopting an AI-first approach to fraud management, shedding light on the detrimental effects of false declines and the staggering costs associated with them. We will address generational challenges in AI-driven solutions and the importance of human intervention in the face of all these technological advancements.

Ultimately, this session will outline strategies for leveraging AI as a force for good in ecommerce and understanding the risks in order to mitigate them. By the end of this webinar, attendees will gain valuable insights into the responsible use of AI for fraud detection and its potential to foster a safer and more secure online shopping environment.

Key takeaways will include:

  • Understanding the transformative impact of AI on ecommerce for retailers.
  • Awareness of how fraudsters exploit AI, posing risks to consumers and businesses.
  • Recognition of the pitfalls of using AI for fraud detection, including false declines and associated costs.
  • Insight into generational challenges in adopting AI-driven solutions and the importance of human interventions.
  • Strategies for harnessing AI as a force for good in ecommerce and mitigating the risks involved.



Headshot of Bruno Fairnelli
Bruno Fairnelli Customer Success & Risk Director - International Operations ClearSale
Headshot of Rick Sunzeri
Rick Sunzeri Client Solutions Director, Enterprise Accounts ClearSale
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