Fraudsters Are Your Customers, You Better Learn to Know Them

Fraud

Payments

MRC Barcelona 2025

Wayfair

Apr 30, 2025

Presentations

Fraudsters share the same goal as legitimate customers: to place an order. While they aim for conversion, your goal is to stop them. In this session, guided by someone who’s spent years crafting fraud prevention solutions, you’ll learn how to identify fraudster personas, understand their behavior, and build strategies that add friction for the bad guys while smoothing the path for real customers. Discover how to align cross-functional teams, sell the vision to stakeholders, and create an adaptive fraud prevention framework fueled by innovation.

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