Moving the Conversion Needle: How Data Sharing Enables Uplift in an SCA World
Fraud
Payments
MRC Barcelona 2024
Just Eat Takeaway, Mastercard
Apr 23, 2024
Presentations
In this presentation, Just Eat and Mastercard will provide an overall status update on key SCA KPIs (including conversion and fraud KPIs). We will focus and deep-dive a merchant on the importance of sharing data through EMV 3DS with the issuer for effective fraud prevention and better UX. The presentation will provide proof points on how sharing more data translates to reduced step-up rates and reduced fraud. The conclusion will include actionable insights for merchants.
Learning Objectives:
- Education on PSD2 status and outlook to PSD3
- Drive awareness on money left on the table if data are not shared
- CTA on how merchants can improve their conversion rate in compliance with EU regulation
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