Moving the Conversion Needle: How Data Sharing Enables Uplift in an SCA World

Fraud

Payments

MRC Barcelona 2024

Just Eat Takeaway, Mastercard

Apr 23, 2024

Presentations

In this presentation, Just Eat and Mastercard will provide an overall status update on key SCA KPIs (including conversion and fraud KPIs). We will focus and deep-dive a merchant on the importance of sharing data through EMV 3DS with the issuer for effective fraud prevention and better UX. The presentation will provide proof points on how sharing more data translates to reduced step-up rates and reduced fraud. The conclusion will include actionable insights for merchants.

Learning Objectives:

Education on PSD2 status and outlook to PSD3
Drive awareness on money left on the table if data are not shared
CTA on how merchants can improve their conversion rate in compliance with EU regulation

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