Agentic AI Is Reshaping eCommerce from Discovery to Delivery
MRC and our sponsor, Persona, will kick off the Virtual Summit with a welcome to all participants. Followed by, Agentic AI Is Reshaping eCommerce from Discovery to Delivery: Delivering a holistic level set on how agentic AI is transforming the entire customer journey, from awareness and consideration to payment, fulfillment, and post-purchase engagement, this discussion identifies the new players emerging in this ecosystem. Coverage will include the evolving protocols that govern how these actors communicate, transact, and make decisions. Attendees will gain a clear understanding of how these shifts directly impact eCommerce merchants, redefining marketing attribution, checkout design, fraud prevention, and operational decisioning as autonomous agents increasingly mediate each stage of commerce. By mapping how data, decision-making, and accountability are being redistributed across human and machine actors, this session shows participants where their roles and strategies must evolve in 2026 and beyond.
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