Tokenization Summit | Connecting the Dots: How to Get an Omni Channel View Using Tokens
Discover how Payment Account Reference (PAR) numbers provide a broader view of your consumer’s activity across all channels. In this session, we'll explore how PAR can effectively simplify the management of tokens, provide insight into who your customers are and how/where they transact from. Ultimately merchants can use this data to deliver better consumer experiences, reduce fraud and drive loyalty. We will assess industry readiness and awareness; and showcase real-world examples of PAR implementation from our merchant base.
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