Why Is Tackling First-Party Fraud So Difficult?

First party fraud – also known as friendly fraud or first party misuse – is a growing problem for many retailers. Not only does it impact the bottom line but tracking down the root cause of why it’s happening can be tricky. On the surface, these transactions look like good purchases, but are later disputed as fraud due to transaction confusion or even deliberate misuse. This session will review how first party fraud volumes are shifting, and how industry changes and merchants will play a key role in helping reduce this growing trend.

Learning Objectives:

• Latest trends: A look at industry research that uncovers first-party fraud volumes and the causes.
• Identifying first-party fraud: This session will explore ways merchants can identify it.
• The right tools: A look at the technology being used currently to reduce first-party fraud.

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