How Agentic Commerce Is Redefining the Merchant Experience & Fraud

AI is reshaping how transactions are initiated and creating new opportunities and challenges for merchants along the way. As agentic commerce accelerates, more activities are being initiated by AI acting on behalf of consumers, shifting expectations around speed, convenience, and trust. Merchants are being challenged to balance fraud prevention with frictionless customer experiences. Tune in to learn where these shifts are already taking place, the associated risk and revenue implications, and what merchants can do now to stay competitive.

In this webinar, you'll get perspectives from Fiserv & Visa experts on:

 - How agentic commerce is transforming how transactions are initiated as AI increasingly acts on behalf of the consumer
 - The opportunities agent‑driven commerce creates for merchants
 - Emerging fraud risks as transactions move beyond direct human control, and how those risks fit into a broader agentic‑commerce risk landscape
 - How trust, authentication, and authorization must evolve when AI acts on behalf of the consumer
 - How AI agents are influencing purchase decisions and raising expectations for speed, convenience, and personalization
 - Balancing customer experience with risk management as merchants adapt to more autonomous, AI‑driven commerce

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