Payment Localisation: The Right Specifics To Address the French Market Efficiently
Summary
France is the leading card payment market in the eurozone. Large enterprises are facing challenges when trying to offer the right payment mix. Signifi cant expertise and resources are required to implement payment methods that meet local customer needs and improve acceptance rates. At the same time, merchants need to understand local customer behaviour, technical specifics and regulations.
Furthermore, acquirers are becoming more and more specialised. Even once the right payment methods have been implemented, it is essential to identify the right provider to help maximise performance locally. What role does orchestration play when identifying local players? How can merchants fi nd the right payment method-acquirer fit?
GIE Cartes Bancaires CB is the leading card network in France, accounting for 20% of all transactions in the eurozone*. Payplug and Cartes Bancaires work hand in hand to provide merchants with up to 95% of frictionless requests accepted, offering programs such as Safe’R by CB.
In this webinar, learn how Payplug, Cartes Bancaires, and PPRO can help you optimize your local payment performance in Europe by leveraging local expertise. In this session, PPRO’s VP Account Management, Therese Hudak, Mathieu Richard, VP Digital Business Development from Payplug and Alexandre Poutaraud, Ecommerce Program Manager from Cartes Bancaires, will provide valuable insights into the importance of having the right partners at your side as you navigate the complex European payments landscape.
Payplug is a French payment solution provider delivering optimised card acquiring performance across Europe, thanks to its privileged connection with Groupe BPCE, leading cards issuer in continental Europe, and its direct connection to the Cartes Bancaires french local network.
PPRO is a fintech company that provides digital payment solutions to businesses and banks so that they can scale their local payment services through one connection.
Speakers
