Fraud in the Fast Lane, Navigating First-Party Fraud and "Gaming" the System, presented by AtData
Summary
In the race to maintain customer loyalty and drive sales, merchants are facing an escalating challenge: first-party fraud. With social media platforms amplifying the spread of “lifehacks” and “how-to” guides that can border on fraud, businesses must stay ahead of this evolving threat.
What might seem like small, isolated incidents — legitimate customers engaging in fraudulent activity — could be the tip of the iceberg, signaling a more systemic problem that could cost you. From gaming the system through coupon abuse to exploiting rewards programs, fraudsters have learned how to manipulate incentives designed to retain customers.
At the same time, building sophisticated identity graphs to track recurring customers and their behaviors is an expensive and complex undertaking — one that some businesses simply can’t afford.
What are the learning objectives?
In this session, experts from AtData, and DoorDash will share insights on how merchants can combat first-party fraud with scalable solutions. We’ll explore the tactics, trends, and technologies shaping modern defenses while ensuring a seamless customer experience.
- The Proliferation of the “Lifehack”:
- Data-Driven Tactics and Trends:
- Scalable Prevention Strategies
Learn how to protect your brand with viral content on platforms like TikTok and Instagram driving an increase in first-party fraud through system manipulation and exploitation.
From email address intelligence to comprehensive identity graphs — gain insights into what merchants of all sizes can do to improve detection accuracy and what are acceptable levels of risk.
Practical approaches for preventing abuse in loyalty programs, couponing, and promotions that are viable without alienating legitimate customers or compromising user experience.
Speakers
