MRC Welcome and Keynote - Global Consumers Authentication Preferences

MRC Authentication Summit 2023

Authentication

Adyen, MRC, Aite-Novarica Group

Jun 13, 2023

Presentations

Balancing fraud mitigation with false declines with a positive customer experience is one of the greatest challenges for e-commerce fraud fighters. There’s no magic formula, and few believe they have achieved the optimal state.

Unfortunately, consumers and their authentication habits (or lack thereof) are part of the problem. Join this session to see hot-of-the-presses research from Aite-Novarica Group that explores global consumers’ authentication perceptions and preferences, how those have changed over the past 5 years, and the impact of fraud and false declines on consumers’ interactions with e-commerce merchants and issuers.

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