Payment Success Unlocked – Mastering the End-to-End Conversion Funnel

Fraud
Payments
MRC Barcelona 2025
Nestle, SeQura, Stripe, Sunday, Wayfair
Apr 29, 2025
Presentations

Effectively measuring payment success rates is vital for merchants facing rising customer expectations and increasing fraud risks. An end-to-end review brings insights from the full payments lifecycle, calculating the most important key performance indicators from initiation to disputes. Many merchants are familiar with specific KPIs, such as authentication rate, authorization rate, and fraud rate. However, we see increasing value in tracking holistic metrics, such as the Payment Success Rate or Net Success Rate, for actionable insights to grow revenue and improve customer retention.

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