Risky Business: A Balancing Act Between Revenue and Risk When Selling E-Gift Cards and Vouchers

Fraud

Payments

MRC Barcelona 2025

Alphacomm BV, ReloadNow.com

Apr 29, 2025

Presentations

Gift cards and other prepaid cards are as popular as ever, and are increasingly sold online. New categories such as gaming cards and money cards are also boosting e-commerce growth. But their nature makes them very sensitive to fraud: they carry a monetary value which can be transferred easily and anonymously. This requires merchants to invent and apply new strategies to keep fraud low, without becoming risk averse.

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