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When Bots Behave Like Buyers: How to Gain Control Over Agentic AI Traffic

Fraud
Payments
MRC Amsterdam 2025
Booking.com | DataDome
Nov 05, 2025
Presentations
Agentic AI is reshaping how users (and fraudsters) interact with online storefronts. As AI agents generate more traffic, often mimicking human behavior, merchants face a growing challenge: support innovation without enabling abuse. This panel explores why intent—not identity—is the new perimeter for fraud prevention. Attendees will gain practical insights into how agentic AI is transforming user behavior and fraud tactics, the limits of static defenses, and how to regain control over AI traffic with intent-based detection.

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