Leveraging AI and ML to Mitigate Abuse and Retain Loyal Customers

Merchants want to feel free to be lenient with their loyal customers while at the same time stopping abusers, and losses, all with pinpoint accuracy. In this session we’ll learn how leveraging machine learning, artificial intelligence, and robust data to investigate policy claims is crucial for merchants to be able to tailor interactions and policies at the individual level to then help deepen relationships with both new and loyal customers.

Learning Objectives:

• Visualizing every identity across endless data points and touchpoints
• Being able to identify good customers from bad actors
• Stopping unauthorized resellers from snatching the exclusive inventory your loyal customers deserve  

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