Fighting Friendly Fraud: Turning Chargeback Challenges into Merchant Advantage

Fraud

Payments

MRC San Diego 2025

U-Haul International | Justt

Sep 10, 2025

Presentations

Fraud isn’t always committed by strangers. Friendly fraud—where legitimate customers dispute legitimate transactions—now accounts for a growing share of chargebacks. In this session, Justt will unpack why this type of fraud is so difficult to detect, how it increasingly eats into merchants’ margins, and how innovative dispute strategies can turn the tide. Attendees will leave with actionable insights to reduce financial losses, recover revenue, and improve customer trust.

Key Takeaways:

Learn how to identify and combat friendly fraud before it impacts your bottom line.
Understand the data, tech, and workflows needed to win more disputes.
Discover how automation and expertise can shift fraud from a loss center to a recovery opportunity.

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